Store Promotions & Events
Check this page often for special offers and events from The Shops at Colonial Williamsburg. Sign up for our email list to be notified about sales, promotions, and to receive subscriber-only offers throughout the year.
Fall Home Sale
20% Off Home Goods Sep 30 - Oct 13
Bring Williamsburg style to your home during our Fall Home Sale! Save 20% off bedding, kitchen & tabletop, lighting, home accents, pillows, and floor covers. No code is needed to save - the discount will be applied automatically at checkout. Shop the sale online and at Brick & Vine store in Merchants Square.
*The 20% Off Fall Home Sale offer applies only to Home Goods purchases. Shop the sale online and at Brick & Vine store in Merchants Square. The 20% discount is automatically applied online at checkout or at the store register. This offer excludes the following products and categories: Clearance Merchandise (prices ending in .49 or other Closeout items with reduced prices), Custom Furniture, Historic Trades items, and other Special Order items. As noted above, the offer excludes tax, shipping fees, and merchandise not included in the sale. This offer applies to in-stock items only and is not valid for past or future purchases. It cannot be combined with other discounts. Other restrictions may apply. Valid from midnight EST on Tuesday, September 30, to 11:59 pm EST on Monday, October 13, 2025.
Fall Furniture & Fabric Sale
50% Off Furniture & 20% Off Decorating Fabric Sep 30 - Oct 26
Create the Williamsburg-inspired home of your dreams with a piece of custom furniture made in the USA! Our furniture experts at Brick & Vine will help you select the perfect, handcrafted pieces for your space. Options include traditional and transitional styles, as well as modern options, to create a harmonious blend of trend and tradition. Shipping can be arranged to the lower 48 contiguous United States. Browse furniture at the link below.
*The 50% Off Custom Furniture and 20% Off Decorating Fabric Sale offer applies to the MSRP. Cannot be combined with other offers or discounts. Custom furniture and cut fabric cannot be returned – all sales are final. Tax and shipping fees are not included in the price. Other exclusions may apply. Valid at Brick & Vine only from Tuesday, September 30, through Sunday, October 26, 2025.
Save the Date
Don't miss out on these upcoming promotions this fall and holiday season! Sign up for our email list to be notified about sales, promotions, and to receive subscriber-only offers throughout the year.
Reproduction Fabric & Craft Kits Sale
Save on Colonial Williamsburg reproduction cotton fabric and craft kits from October 14 to 27 online and at Tarpley, Thompson & Co. store. Find your next quilting, costume, or needlepoint project for the winter season.
Veterans Day Sale
Save on almost everything in our stores and online from November 4 to 11! It's a great time to stock up for fall and holiday celebrations and get unique gifts from Williamsburg for family and friends.
Cyber Week Sale
Mark your calendars for the biggest online sale of the year! Save on almost everything in our online shop from November 25 to December 2.
Black Friday Doorbusters
Head over to our stores from November 25 to December 2 for great doorbuster deals!
Grand Illumination Sale
Celebrate the season at Colonial Williamsburg stores with storewide savings available online and in-store from December 4 to 22. It's the perfect time to find holiday gifts and finishing touches for your home celebrations.
Free Ground Shipping on Orders $99+*
Save on shipping every day! Spend $99 or more (after discounts) and get free ground shipping to the lower 48 contigous United States, District of Columbia, and APO/FPO/DPO addresses on most items. Items with flat rate shipping fees are excluded from this offer, such as furniture, large lamps, oversized florals, or fragile items that require extra care in packing.
The Free Shipping on Orders $99+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO only. No code is needed - simply meet the requirements to receive free shipping and the option will display in your cart at checkout. Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, furniture, lamps, large lanterns, over-sized wreaths and florals, and other large or fragile items. The order threshold applies to sub-totals AFTER DISCOUNTS HAVE BEEN APPLIED. Items excluded from the free shipping offer do not count toward the $99 order threshold. Does not apply to past or future purchases. Other restrictions may apply. This offer is valid from January 1, 2025 through December 31, 2025, and is subject to change or cancellation at any time.
Price Drop: Great Prices on Popular Items
Reproduction Wall Shelf - $75 (Reg. $124.99)*
This Reproduction Mahogany Wall Shelf is now just $75! Our shelf caddy is inspired by an original antique in our collections. Available online and at all of our stores.
Reproduction Chippendale Mirror - $75 (Reg. $119.99)*
This Mahogany Chippendale Mirror is now just $75! This reproduction mirror is inspired by an original antique in our collections. Available online and at all of our stores.
Reproduction Jewelry Box - $150 (Reg. $199.99)*
This Reproduction Mahogany Jewelry Box is now just $150! Our shelf caddy is inspired by an original antique in our collections. Available online and at all of our stores.
Reproduction Gallery Tray - $75 (Reg. $124.99)*
This Reproduction Mahogany Gallery Tray is now just $75! Our tray is inspired by an original antique in our collections. Available online and at all of our stores.
Watering Can Ornament - $10 (Reg. $24.99)*
This adorable Watering Can Ornament is now just $10! Makes a fun gift for gardeners. Available online and at all of our stores.
Save Big on Clearance Merchandise*
Enjoy everyday savings on clearance merchandise. New items marked down weekly!
*While supplies last. Cannot be combined with other offers and discounts. All sales are final - no returns.
Bulk Discounts
Root Beer
$3.75 each for 6-23 Bottles
$3.50 Each for 24+ Bottles
Enjoy our popular root beer at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Ginger Ale
$3.75 each for 6-23 Bottles
$3.50 Each for 24+ Bottles
Enjoy our refreshing ginger ale at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Small Bar Soaps
$1 Off/Bar for 5+ Bars
$2 Off for 9+ Bars
Buy a variety of exclusive Colonial Williamsburg small bar soaps and save! Buy 5 or more bars and save $1 off each bar. Buy 9 or more bars and save $2 off each bar.
Free Tastings
Join us for free tastings at our stores this October!
Saturday, Oct 4, 1-3 pm, Silver Hand Meadery at Everything Williamsburg
Saturday, Oct 4, 2 - 4 pm, Colonial Williamsburg Virginia Peanuts at John Greenhow
Saturday, Oct 11, 2 - 4 pm, Spicy Cheese Nibbles at William Pitt
Saturday, Oct 18, 2 - 4 pm, Silver Hand Meadery at John Greenhow
Saturday, Oct 25, 2 - 4 pm, American Heritage Chocolate at William Pitt
Saturday, Oct 25, 2-4 pm, Silver Hand Meadery at Brick and Vine
*You must be 21 years or older and present a valid ID to sample alcohol. Tastings are free. No purchase required.
Historic Area Auctions
Next Auction: Saturday, October 18, 1 pm
Enjoy a rousing battle with your peers for items of distinction! Items up for bid include historic reproductions, one-of-a-kind objects from Colonial Williamsburg, souvenirs, collectibles, folk art, jewelry, and so much more. You never know what we'll have, but it's sure to be something special you can only find here!
Our auctions in the Historic Area take place outdoors next to the Market House.
Click the link below for more information and to see items up for bid. Auctions are free to attend and are kid-friendly - bring the whole family!
PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.
The Shops at Colonial Williamsburg retail stores are located in the Historic Area of Colonial Williamsburg, Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge and Museum, the Visitor Center, and online at Shop.ColonialWilliamsburg.com. Learn more about our stores, check hours, and get directions.