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Store Promotions

Check this page often for special offers and events from The Shops at Colonial Williamsburg.


25% Off Jewelry*

Moon Face Jewelry

Find unique and exclusive gifts for your sweetheart, friends, and loved ones during our Jewelry Sale. No code is needed to save online - simply add items from our Jewelry category to your cart to see the discount. Discount taken at the register in stores.

Shopping locally? The best selection of jewelry can be found at Craft House in Merchants Square, The Art Museums of Colonial Williamsburg Gift Shop, and Tarpley, Thompson, and Co. store in the Historic Area.

*The 25% Off Jewelry offer is valid in our stores and online. No code is needed to save online - the 25% off is applied automatically at checkout. Discount taken at the register in stores. This offer excludes clearance merchandise (items in our "Last Chance" category online or marked as clearance at stores), custom orders such as engraving, and historic trade goods. Cannot be combined with other offers and discounts, except the free shipping offer online. Applies to in-stock merchandise only. Does not apply to past or future purchases. Other restrictions may apply. This offer is valid from 12 am EST, Monday, January 25 through 11:59 pm EST, Thursday, February 11, 2021.


Free Shipping on Orders $76+

Free shipping is back! This offer applies to orders shipping to addresses in the lower 48 United States, District of Columbia, and APO/FPO locations only. Exclusions apply to this offer - see below for details. No code is needed - simply meet the order requirements and the free shipping option will appear to you at checkout.

*The Free Shipping on Orders $76+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO only. No code is needed - simply meet the requirements to receive free shipping and the option will display in your cart at checkout. Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, ginger cakes, furniture, lamps, large lanterns, over-sized wreaths and florals, and other large or fragile items. The order threshold applies to sub-totals after discounts have been applied. Items excluded from the free shipping offer do not count toward the $76 order threshold. Does not apply to past or future purchases. Other restrictions may apply. This offer is valid from 12 am EST, Monday, January 4 through 11:59 pm EST, Sunday, January 31, 2021.


Up to 65% Off Clearance*

Picture of Bruton Parish Christmas Ornament

It's that time of the year when we make room for new products. Grab a great deal on clearance items online and at stores before they are gone for good.

*Clearance prices are as marked. All sales are final - no returns. Product selection may vary by location. The "savings up to 65%" reflects select clearance products in stock at the time of the sale. Discount percentages vary by item. Cannot be combined with other offers or discounts. Other exclusions may apply. While supplies last.

40% Off Select Holiday*

Picture of Darren Gygi Canvas Art Print

Hurry! Limited quantities are available.

*The 40% Off Select Holiday sale applies to products in the 40% Off Holiday category only. Selection online and in stores may vary by location. Discount applied automatically at checkout or at the register in stores. Cannot be combined with other offers or discounts. Other exclusions may apply. While supplies last.


Furniture Floor Sample Sale

Picture of a Nichols & Stone Sideboard

Stop by Williamsburg at Home in Merchants Square for savings up to 65% off MSRP on furniture floor samples*, including furniture pieces from Sherrill, Nichols & Stone, Global Views, Stickley, and McKinley Leather. If you are not able to come to the store in person and would like to inquire about what is available, contact the store directly at 757-220-7749 or use the link below to reach us through our custom furniture inquiry form.

*The Furniture Floor Sample Sale offer is valid on select purchases at Williamsburg at Home only while supplies last. All sales are final - no returns. Product is sold "as is" and no additional discounts will be offered for wear or other defects. The "savings up to 65%" applies to our original retail price or the MSRP, not the sale price, and excludes tax, shipping, and handling fees. Offer excludes other discounts and promotions that may overlap with the sample sale. Additional restrictions may apply.


Up to 40% Off Small Bar Soaps Every Day

Enjoy everyday savings on our popular Colonial Williamsburg small bar soaps! Save 20% on orders of 5-7 bars ($3.99/bar) and 40% on orders of 8 bars or more ($2.99/bar)*. No code is needed - simply add qualifying soaps to your cart and the discount will automatically apply when the quantity threshold has been reached. Discount taken at the register in stores.

*Offer applies to in-stock merchandise only. Does not include other sizes and brands of soap. Does not apply to past or future purchases. Cannot be combined with other offers or discounts. Other restrictions may apply.


Bulk Discount on Ginger Ale and Root Beer Every Day

The famous root beer and ginger ale served at our historic taverns are made exclusively for us in Virginia using historically-inspired recipes. Purchase these refreshments online and in our shops and enjoy quantity discounts when you buy six or more bottles. Buy 6-23 bottles and save 20 cents per bottle. Buy 24 or more bottles and save 45 cents per bottle.

*Offer applies to in-stock merchandise only. Does not apply to past or future purchases. Does not include tax or shipping. Cannot be combined with other offers or discounts. Other restrictions may apply.


PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.

The Shops at Colonial Williamsburg retail stores are located in the historic area of Colonial Williamsburg, Merchants Square (adjacent to the historic area), gift shops at the Williamsburg Lodge and Museum, the Visitor Center, and online at Shop.ColonialWilliamsburg.com.  Learn more about our stores, check hours, and get directions.