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ON NOW! July 4th Sale - 20% Off Storewide / Free Shipping on Orders $99+ (Learn More)

Store Promotions & Events

Check this page often for special offers and events from The Shops at Colonial Williamsburg.


July 4th 20% Off Storewide Sale, June 29th - July 5th

July 4th 20% Off Storewide Sale

Don't miss our 20% off storewide Independence Day sale in stores and online from June 29th - July 5th. No code is needed to save - the discount will be applied automatically at checkout online and at the register in stores.

*The 20% Off Storewide July 4th Sale offer applies to purchases in our stores and online at shop.colonialwilliamsburg.com.

This offer excludes 18th Century Historic Trade Goods, Alcohol, Products with Active Bulk Discount Offers (Ginger Ale, Ginger Beer, Root Beer, and Small Bar Soaps), Creamware, Gift Cards, Gift Wrap, Engraving/Personalized items, Folk Art, Furniture, Sale/Clearance merchandise (prices ending in .49), Special Order items, and Trend and Tradition subscriptions.

Cannot be combined with other offers or discounts. Applies to in-stock merchandise only and cannot be applied to past or future purchases.

Valid on purchases from 12 am EST, Wednesday, June 29 through 11:59 pm EST, Tuesday, July 5, 2022. Other exclusions may apply.)

Independence Day Weekend at Colonial Williamsburg

Celebrate Independence Day at Colonial Williamsburg! Visit our July 4th special event page for all the details. Download the Colonial Williamsburg Explorer app to navigate during your visit.

Independence Day Weekend Auctions

Saturday, July 2nd, 12 PM

Monday, July 4th, 12:30 pM

Our historic area auctions include historic reproductions, one-of-a-kind objects from Colonial Williamsburg, souvenirs, collectibles, folk art, jewelry, and so much more. You never know what we'll have, but it's sure to be something special you can only find here. Enjoy the antics of our costumed auctioneer and staff, and the rousing battle with your peers to claim objects of distinction, all while benefiting The Colonial Williamsburg Foundation. Auctions are held outdoors at the auction stage next to the Magazine. We accept cash and credit cards on site. Prices are as sold and exclude other offers and discounts. Auction items cannot be returned. Auctions are weather-dependent and subject to cancelation.

Extended Store Hours

The following Colonial Williamsburg stores will have extended hours over the July 4th weekend. Learn more about Colonial Williamsburg retail stores and get directions here.

Historic Area Stores

July 2nd July 3rd July 4th

John Greenhow Store

10 am - 7 pm

10 am - 7 pm

9 am - 9 pm

William Pitt Store

10 am - 7 pm

10 am - 7 pm

9 am - 9 pm

Market House

10 am - 6 pm

10 am - 7 pm

10 am - 8 pm

Prentis Store

10 am - 6 pm

10 am - 7 pm

10 am - 7 pm

Tarpley, Thompson & Co. Store

10 am - 6 pm

10 am - 6 pm

10 am - 7 pm

Golden Ball Store

10 am - 5 pm

10 am - 5 pm

10 am - 5 pm

Gift Shops

July 2nd July 3rd July 4th10

Revolutions at the Visitor Center

10 am - 6 pm

10 am - 7 pm

10 am - 9 pm

Art Museums Gift Shop

9:30 am - 6 pm

9:30 am - 6 pm

9:30 am - 6 pm

Williamsburg Lodge Gift Shop

10 am - 6 pm

10 am - 6 pm

9 am - 8 pm

Williamsburg Inn Regency Gift Shop

10 am - 5 pm

10 am - 5 pm

10 am - 5 pm

Merchants Square Stores

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Brick & Vine

10 am - 7 pm

10 am - 7 pm

10 am - 8 pm

Everything Williamsburg

10 am - 6 pm

10 am - 7 pm

10 am - 9 pm


Free Shipping on Orders $99+*

Free Shipping on orders $99+

*The Free Shipping on Orders $99+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO only. No code is needed - simply meet the requirements to receive free shipping and the option will display in your cart at checkout.

Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, ginger cakes, furniture, lamps, large lanterns, over-sized wreaths and florals, and other large or fragile items.

The order threshold applies to sub-totals AFTER DISCOUNTS HAVE BEEN APPLIED. Items excluded from the free shipping offer do not count toward the $99 order threshold. Does not apply to past or future purchases. Other restrictions may apply.

This offer is valid from 12 am EST, Saturday, January 1, 2022, through 11:59 pm EST, Saturday, December 31, 2022, and is subject to change or cancellation at any time.

Bulk Discount on Small Bar Soaps Every Day*

Enjoy everyday savings on our popular Colonial Williamsburg small bar soaps when you buy in bulk! Save $1 on orders of 5-8 bars ($4.99/bar) and $2 on orders of 9 bars or more ($3.99/bar)*. No code is needed - simply add qualifying soaps to your cart and the discount will automatically apply when the quantity threshold has been reached. Discount taken at the register in stores.

*Offer applies to in-stock merchandise only. Does not include other sizes and brands of soap. Does not apply to past or future purchases. Cannot be combined with other offers or discounts. Other restrictions may apply.


Save on Bulk Purchases of Ginger Ale & Root Beer Every Day*

Root Beer bottles

The famous ginger ale and root beer served at our historic taverns is made exclusively for us in Virginia using historically-inspired recipes. Purchase these refreshments online and in our shops and enjoy quantity discounts when you buy twelve or more bottles. Buy 12-23 bottles and save 20 cents per bottle. Buy 24 or more bottles and save 45 cents per bottle.

*Offer applies to in-stock merchandise only. Does not apply to past or future purchases. Does not include tax or shipping. Cannot be combined with other offers or discounts. Other restrictions may apply.


PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.

The Shops at Colonial Williamsburg retail stores are located in the historic area of Colonial Williamsburg, Merchants Square (adjacent to the historic area), gift shops at the Williamsburg Lodge and Museum, the Visitor Center, and online at Shop.ColonialWilliamsburg.com.  Learn more about our stores, check hours, and get directions.