Store Promotions & Events
Check this page often for special offers and events from The Shops at Colonial Williamsburg. Sign up for our email list to be notified about sales, promotions, and to receive subscriber-only offers throughout the year.
Memorial Day Sitewide Sale
Save 20% off sitewide* during our annual Memorial Day sale! No code is needed to save; the discount will be applied automatically at checkout. Online only, May 19 - 26. Some exclusions apply—see below for details.
*The Memorial Day Sitewide Sale applies to purchases at shop.colonialwilliamsburg.com. The 20% discount is automatically applied online at checkout. This offer excludes the following products and categories: Clearance items (products ending in .49), Colonial Williamsburg Gift Cards, Ginger Ale, Ginger Beer, Root Beer, and Small Bar Soaps. Offer excludes tax and shipping fees. This offer applies to in-stock items only and does not apply to past or future purchases. It cannot be combined with other offers or discounts. Other restrictions may apply. Valid from midnight EST on Tuesday, May 19, to 11:59 pm EST on Tuesday, May 26, 2026.
Custom Furniture & Fabric Sale
50% Off Custom Furniture & 20% Off Decorating Fabric
Create the Williamsburg-inspired home of your dreams with a piece of custom furniture made in the USA! Our furniture experts at the Brick & Vine store in Merchants Square will help you select the perfect, handcrafted pieces for your space. Options include traditional, transitional, and modern styles to create a harmonious blend of trend and tradition. Shipping can be arranged to the lower 48 contiguous United States. Browse furniture and contact the Brick Vine team at the link below.
*The 50% Off Custom Furniture and 20% Off Decorating Fabric Sale offer applies to the MSRP. Cannot be combined with other offers or discounts. Custom furniture and cut fabric cannot be returned – all sales are final. Tax and shipping fees are not included in the price. Other exclusions may apply. Valid at Brick & Vine only from Tuesday, May 19, to Monday, June 15, 2026.
Free Ground Shipping on Orders $99+*
Save on shipping every day! Spend $99 or more (after discounts) and get free ground shipping to the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO addresses on most items. Items with flat-rate shipping fees are excluded from this offer, such as furniture, large lamps, oversized florals, or fragile items that require extra care during packing.
The Free Shipping on Orders $99+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO only. No code is needed - simply meet the requirements to receive free shipping and the option will display in your cart at checkout. Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, furniture, lamps, large lanterns, over-sized wreaths and florals, and other large or fragile items. The order threshold applies to sub-totals AFTER DISCOUNTS HAVE BEEN APPLIED. Items excluded from the free shipping offer do not count toward the $99 order threshold. Does not apply to past or future purchases. Other restrictions may apply. This offer is valid from January 1, 2026 through December 31, 2026, and is subject to change or cancellation at any time.
Bulk Discounts
Root Beer
$4.00 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our popular root beer at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Ginger Ale
$4.75 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our refreshing ginger ale at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Small Bar Soaps
$1 Off/Bar for 5+ Bars
$2 Off for 9+ Bars
Buy a variety of exclusive Colonial Williamsburg small bar soaps and save! Buy 5 or more bars and save $1 off each bar. Buy 9 or more bars and save $2 off each bar.
Save Big on Clearance Merchandise*
Enjoy everyday savings on clearance merchandise.
*While supplies last. Cannot be combined with other offers and discounts. All sales are final - no returns.
PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.
The Shops at Colonial Williamsburg retail stores are located in the Historic Area of Colonial Williamsburg, Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge and Art Museums, the Visitor Center, and online at Shop.ColonialWilliamsburg.com. Learn more about our stores, check hours, and get directions.