Store Promotions & Events
Check this page often for special offers and events from The Shops at Colonial Williamsburg. Sign up for our email list to be notified about sales, promotions, and to receive subscriber-only offers throughout the year.
July 4, 2026: 250 Years in the Making
There's no better place to commemorate 250 years of freedom than in the city where the idea of revolution began. Join us for a weekend filled with festivities, including live concerts, interactive family-friendly experiences, public readings of the Declaration of Independence, and a July 4 birthday event like no other. Visit our July 4th Special Event page on our main website here to see all the amazing programming and activities you can be part of.
Below are additional 250th Anniversary offers and events happening at The Shops at Colonial Williamsburg, the official retail shops of The Colonial Williamsburg Foundation. We look forward to celebrating with and serving you!
250th Anniversary Pop-Up Shop
415 W. Duke of Gloucester St.
Merchants Square, Williamsburg, VA
Opening Friday, June 27
Stop by the Colonial Williamsburg 250th Anniversary Pop-Up Shop in Merchants Square to shop for official souvenirs and collectibles only available here. The store will open on Friday, June 27, at 415 W. Duke of Gloucester Street (formerly the J. Fenton store). Look for the blue signs.
Anniversary merchandise is available at all our stores. See the kinds of souvenirs and collectibles we offer at the link below.
Extra 20% Off Clearance Merchandise, June 29 - July 5
Save big on clearance merchandise at our stores - for a limited time, we'll apply an extra 20% off the lowest marked price. Look for the red clearance signs at all our stores. *All sales final - no returns.
Independence Day Weekend Public Auction, Friday, July 3, 1 pM
The Independence Day Weekend auction will take place next to Market House at 1 PM on Friday, July 3. This will be one of our larger auctions this year, with many special one-of-a-kind items from Colonial Williamsburg! See the items up for bid at the link below.
Silver Hand Meadery Tasting, Saturday, July 4, 1-3 pM at Revolutions
Sample Silver Hand Meadery's special raspberry mead made especially for Colonial Williamsburg stores for the 250th Anniversary of the USA! The tasting is free to attend. Revolutions store is located inside the Williamsburg Visitor Center.
*You must be 21 years or older and present a valid ID to sample alcohol. No purchase required.
Save the Date: 20% Off Sitewide July 4th Sale, June 23 - July 6
Our annual sitewide July 4th Sale is coming soon, with even more time to save on all the items you love from Colonial Williamsburg! Almost everything in our online shop will be 20% off from June 23 through July 6. No codes are needed to save - the discount will automatically apply to qualifying items in your cart at checkout.
Free Ground Shipping on Orders $99+*
Save on shipping every day! Spend $99 or more (after discounts) and get free ground shipping to the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO addresses on most items. Items with flat-rate shipping fees are excluded from this offer, such as furniture, large lamps, oversized florals, or fragile items that require extra care during packing.
The Free Shipping on Orders $99+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO only. No code is needed - simply meet the requirements to receive free shipping and the option will display in your cart at checkout. Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, furniture, lamps, large lanterns, over-sized wreaths and florals, and other large or fragile items. The order threshold applies to sub-totals AFTER DISCOUNTS HAVE BEEN APPLIED. Items excluded from the free shipping offer do not count toward the $99 order threshold. Does not apply to past or future purchases. Other restrictions may apply. This offer is valid from January 1, 2026 through December 31, 2026, and is subject to change or cancellation at any time.
Bulk Discounts
Root Beer
$4.00 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our popular root beer at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Ginger Ale
$4.75 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our refreshing ginger ale at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Small Bar Soaps
$1 Off/Bar for 5+ Bars
$2 Off for 9+ Bars
Buy a variety of exclusive Colonial Williamsburg small bar soaps and save! Buy 5 or more bars and save $1 off each bar. Buy 9 or more bars and save $2 off each bar.
Save Big on Clearance Merchandise*
Enjoy everyday savings on clearance merchandise.
*While supplies last. Cannot be combined with other offers and discounts. All sales are final - no returns.
PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.
The Shops at Colonial Williamsburg retail stores are located in the Historic Area of Colonial Williamsburg, Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge and Art Museums, the Visitor Center, and online at Shop.ColonialWilliamsburg.com. Learn more about our stores, check hours, and get directions.