Store Promotions & Events
Check this page often for special offers and events from The Shops at Colonial Williamsburg. Sign up for our email list to be notified about sales, promotions, and to receive subscriber-only offers throughout the year.
20% Off Sitewide Aug 4-11*
Soak up the final days of summer with extra savings! Save 20% off (almost) everything in our online shop. No code is needed to save - the discount will apply automatically to qualifying items at checkout.
*The 20% Off Sitewide Summer Sale applies to online purchases at shop.colonialwilliamsburg.com. The 20% discount is automatically applied at checkout. This offer excludes the following products and categories: Clearance items (products with prices ending in .49), Special Offer items (such as our Summer Canvas Tote Special), Colonial Williamsburg Gift Cards, Ginger Ale, Ginger Beer, Engraving Services, Furniture, Historic Trades items, Root Beer, Small Bar Soaps, Special Order items, and Trend & Tradition subscription. Offer excludes tax and shipping fees. This offer applies to in-stock items only and does not apply to past or future purchases. It cannot be combined with other discounts. Other restrictions may apply. Valid on purchases from midnight EST on Tuesday, August 4, through 11:59 pm EST on Tuesday, August 11, 2026.
Special Offer: $10 Colonial Williamsburg Canvas Totes & Zippered Pouches
Our exclusive canvas tote bags and zippered pouches are the perfect summer companions! Take them to the market, on vacation, or back to school to carry library books. Enjoy them at a special price of just $10 each (reg. $14.99) while supplies last*. Available online, at Revolutions in the Visitor Center, and at Everything Williamsburg in Merchants Square.
*Cannot be combined with other offers and discounts. Offer valid in select stores and online while supplies last.
Special Offer: 25% Off VA250 & Historic Museums Collaboration Hoodie
Save 25% off VA250 Historic Museums Collaboration Hoodie* while supplies last! The discount will be applied automatically at checkout.
*Merchandise is excluded from additional promotions and discounts. All sales are final - no returns.
Free Ground Shipping on Orders $99+*
Save on shipping every day! Spend $99 or more (after discounts) and get free ground shipping to the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO addresses on most items. Items with flat-rate shipping fees are excluded from this offer, such as furniture, large lamps, oversized florals, or fragile items that require extra care during packing.
The Free Shipping on Orders $99+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, the District of Columbia, and APO/FPO/DPO. No code is needed - simply meet the requirements to receive free shipping, and the option will display in your cart at checkout. Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, furniture, lamps, large lanterns, oversized wreaths and florals, and other large or fragile items. The order threshold applies to sub-totals AFTER DISCOUNTS HAVE BEEN APPLIED. Items excluded from the free shipping offer do not count toward the $99 order threshold. Does not apply to past or future purchases. Other restrictions may apply. This offer is valid from January 1, 2026 through December 31, 2026, and is subject to change or cancellation at any time.
Bulk Discounts
Root Beer
$4.00 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our popular root beer at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Ginger Ale
$4.75 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our refreshing ginger ale at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Small Bar Soaps
$1 Off/Bar for 5+ Bars
$2 Off for 9+ Bars
Buy a variety of exclusive Colonial Williamsburg small bar soaps and save! Buy 5 or more bars and save $1 off each bar. Buy 9 or more bars and save $2 off each bar.
Save Big on Clearance Merchandise*
Enjoy everyday savings on clearance merchandise.
*Clearance merchandise is excluded from promotions and discounts. All sales are final - no returns.
PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.
The Shops at Colonial Williamsburg retail stores are located in the Historic Area of Colonial Williamsburg, Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge and Art Museums, the Visitor Center, and online at Shop.ColonialWilliamsburg.com. Learn more about our stores, check hours, and get directions.