Store Promotions & Events
Check this page often for special offers and events from The Shops at Colonial Williamsburg. Sign up for our email list to be notified about sales, promotions, and to receive subscriber-only offers throughout the year.
1776 Anniversary Sale
25% Off Sitewide*
The anniversary year we've all been waiting for is finally here, and we're celebrating with a big sitewide sale! Save 25% off sitewide in our online store from Tuesday, January 20 through Monday, January 26. No coupon code is needed - the discount will automatically apply at checkout.
*The 25% Off Sitewide 1776 Anniversary Sale offer is valid from 12 am ET, Tuesday, January 20 – 11:59 pm ET, Monday, January 26, 2026, online at shop.colonialwilliamsburg.com. No code is needed - the discount will automatically apply to qualifying products in your shopping cart at checkout. The following products and categories are excluded from the 25% off offer: Gift Cards, Ginger Ale and Ginger Beer, Furniture, Historic Trades items, Root Beer, Clearance items (prices ending in .49 in the Last Chance category), Small Bar soaps that are a part of our everyday bulk discount promotion, other sale items, Special Order items, and Trend & Tradition subscriptions. It cannot be combined with other offers and discounts. Other exclusions may apply. Offer applies to in-stock merchandise and cannot be applied to past or future purchases.
Free Ground Shipping on Orders $99+*
Save on shipping every day! Spend $99 or more (after discounts) and get free ground shipping to the lower 48 contigous United States, District of Columbia, and APO/FPO/DPO addresses on most items. Items with flat rate shipping fees are excluded from this offer, such as furniture, large lamps, oversized florals, or fragile items that require extra care in packing.
The Free Shipping on Orders $99+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO only. No code is needed - simply meet the requirements to receive free shipping and the option will display in your cart at checkout. Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, furniture, lamps, large lanterns, over-sized wreaths and florals, and other large or fragile items. The order threshold applies to sub-totals AFTER DISCOUNTS HAVE BEEN APPLIED. Items excluded from the free shipping offer do not count toward the $99 order threshold. Does not apply to past or future purchases. Other restrictions may apply. This offer is valid from January 1, 2025 through December 31, 2025, and is subject to change or cancellation at any time.
Bulk Discounts
Root Beer
$3.75 each for 6-23 Bottles
$3.50 Each for 24+ Bottles
Enjoy our popular root beer at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Ginger Ale
$3.75 each for 6-23 Bottles
$3.50 Each for 24+ Bottles
Enjoy our refreshing ginger ale at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Small Bar Soaps
$1 Off/Bar for 5+ Bars
$2 Off for 9+ Bars
Buy a variety of exclusive Colonial Williamsburg small bar soaps and save! Buy 5 or more bars and save $1 off each bar. Buy 9 or more bars and save $2 off each bar.
Save Big on Clearance Merchandise*
Enjoy everyday savings on clearance merchandise.
*While supplies last. Cannot be combined with other offers and discounts. All sales are final - no returns.
PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.
The Shops at Colonial Williamsburg retail stores are located in the Historic Area of Colonial Williamsburg, Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge and Art Museums, the Visitor Center, and online at Shop.ColonialWilliamsburg.com. Learn more about our stores, check hours, and get directions.