Store Promotions & Events
Check this page often for special offers and events from The Shops at Colonial Williamsburg. Sign up for our email list to be notified about sales, promotions, and to receive subscriber-only offers throughout the year.
Free Book Signing Events
Saturday, November 14, 12 pm - 2 pm
at the Colonial Williamsburg Bookstore
Join us for a free book signing event with Cassandra L. Newby-Alexander, PhD. Newby-Alexander is a Professor of Virginia Black History and Culture at Norfolk State University and the author of First Baptist Church of Williamsburg. A History of Resilience, Determination, and Hope.
The book signing event is free, and copies of the author's books will be available for purchase.
Free Fall & Holiday Tastings
Join us for free tastings throughout the fall and holiday season at Colonial Williamsburg retail stores! Sample exclusive Colonial Williamsburg wines and meads from local vendors, Silver Hand Meadery of Williamsburg and Gauthier Vineyards of New Kent.
November
November 14, 1-3 p.m. at John Greenhow - Silver Hand Meadery
November 28, 1-3 p.m. at Brick & Vine - Silver Hand Meadery
December
December 5, 1-3 p.m. at Revolutions - Silver Hand Meadery
December 12, 1-3 p.m. at Revolutions - Silver Hand Meadery
December 19, 1-3 p.m. at John Greenhow - Silver Hand Meadery
*No purchase required. You must be 21 years of age to sample alcohol and present a valid ID. One sample per person.
Free Ground Shipping on Orders $99+*
Save on shipping every day! Spend $99 or more (after discounts) and get free ground shipping to the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO addresses on most items. Items with flat-rate shipping fees are excluded from this offer, such as furniture, large lamps, oversized florals, or fragile items that require extra care during packing.
The Free Shipping on Orders $99+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, the District of Columbia, and APO/FPO/DPO. No code is needed - simply meet the requirements to receive free shipping, and the option will display in your cart at checkout. Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, furniture, lamps, large lanterns, oversized wreaths and florals, and other large or fragile items. The order threshold applies to sub-totals AFTER DISCOUNTS HAVE BEEN APPLIED. Items excluded from the free shipping offer do not count toward the $99 order threshold. Does not apply to past or future purchases. Other restrictions may apply. This offer is valid from January 1, 2026 through December 31, 2026, and is subject to change or cancellation at any time.
Save the Date: Cyber Week Sale
Nov 23 - Dec 1
Mark your calendar for the biggest online sale of the year! Our annual Cyber Week Sale starts Monday, November 23, at midnight. Save big on (almost) everything in our online shop. More Colonial Williamsburg deals start Tuesday, November 24. Online only. Exclusions apply.
Black Friday Doorbuster Deals
In town for Thanksgiving week? Take advantage of Black Friday deals at Colonial Williamsburg stores. Offers start on Monday, November 23.
Holiday Gift Guides
Find the perfect Colonial Williamsburg gifts for everyone on your list this holiday season! Our holiday gift guides include exclusive jewelry, reproductions, historic toys and games, apparel, souvenirs, seasonal treats, and unique finds, all inspired by Colonial Williamsburg.
Save Big on Clearance Merchandise*
Enjoy everyday savings on clearance merchandise.
*Clearance merchandise is excluded from promotions and discounts. All sales are final - no returns.
Bulk Discounts
Root Beer
$4.00 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our popular root beer at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Ginger Ale
$4.75 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our refreshing ginger ale at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Small Bar Soaps
$1 Off/Bar for 5+ Bars
$2 Off for 9+ Bars
Buy a variety of exclusive Colonial Williamsburg small bar soaps and save! Buy 5 or more bars and save $1 off each bar. Buy 9 or more bars and save $2 off each bar.
PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.
The Shops at Colonial Williamsburg retail stores are located in the Historic Area of Colonial Williamsburg, Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge and Art Museums, the Visitor Center, and online at Shop.ColonialWilliamsburg.com. Learn more about our stores, check hours, and get directions.