Store Promotions & Events
Check this page often for special offers and events from The Shops at Colonial Williamsburg. Sign up for our email list to be notified about sales, promotions, and to receive subscriber-only offers throughout the year.
Fall Sidewalk Sale
Extra 20% Off Clearance Sep 11-13
Save an extra 20% on clearance merchandise* in our online shop and at Brick & Vine store in Merchants Square during the Fall Sidewalk Sale. The discount will automatically apply at checkout to merchandise in our Last Chance clearance category. The discount is applied at the register in-store. Look for the red clearance signs!
*The Extra 20% Off Clearance Merchandise Fall Sidewalk Sale offer applies to purchases at Brick & Vine store and online at shop.colonialwilliamsburg.com. The 20% discount is automatically applied at checkout to clearance items in the Last Chance category of our online store. The discount will be applied at the register in-store. This offer applies to in-stock clearance items only and is not valid for past or future purchases. It cannot be combined with other discounts. Other restrictions may apply. Merchandise is sold "as is" and all sales are final - NO RETURNS. Merchandise selection may vary by location. Valid on purchases from midnight EST, Friday, September 11th, through 11:59 pm EST, Sunday, September 13th, 2026.
Free Ground Shipping on Orders $99+*
Save on shipping every day! Spend $99 or more (after discounts) and get free ground shipping to the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO addresses on most items. Items with flat-rate shipping fees are excluded from this offer, such as furniture, large lamps, oversized florals, or fragile items that require extra care during packing.
The Free Shipping on Orders $99+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, the District of Columbia, and APO/FPO/DPO. No code is needed - simply meet the requirements to receive free shipping, and the option will display in your cart at checkout. Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, furniture, lamps, large lanterns, oversized wreaths and florals, and other large or fragile items. The order threshold applies to sub-totals AFTER DISCOUNTS HAVE BEEN APPLIED. Items excluded from the free shipping offer do not count toward the $99 order threshold. Does not apply to past or future purchases. Other restrictions may apply. This offer is valid from January 1, 2026 through December 31, 2026, and is subject to change or cancellation at any time.
Special Offer: $10 Colonial Williamsburg Canvas Totes & Zippered Pouches
Enjoy select canvas tote bags and zippered pouches for just $10 each (reg. $14.99) while supplies last*. Available online, at Revolutions in the Visitor Center, and at Everything Williamsburg in Merchants Square.
*Cannot be combined with other offers and discounts. Offer valid in select stores and online while supplies last. Selection may vary by location.
Save Big on Clearance Merchandise*
Enjoy everyday savings on clearance merchandise.
*Clearance merchandise is excluded from promotions and discounts. All sales are final - no returns.
Bulk Discounts
Root Beer
$4.00 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our popular root beer at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Ginger Ale
$4.75 each for 6-23 Bottles
$3.75 Each for 24+ Bottles
Enjoy our refreshing ginger ale at home! Save up to $1.00 off per bottle when you buy in bulk. (A minimum purchase of 12 bottles and flat rate shipping fees apply for online orders.)
Small Bar Soaps
$1 Off/Bar for 5+ Bars
$2 Off for 9+ Bars
Buy a variety of exclusive Colonial Williamsburg small bar soaps and save! Buy 5 or more bars and save $1 off each bar. Buy 9 or more bars and save $2 off each bar.
PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.
The Shops at Colonial Williamsburg retail stores are located in the Historic Area of Colonial Williamsburg, Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge and Art Museums, the Visitor Center, and online at Shop.ColonialWilliamsburg.com. Learn more about our stores, check hours, and get directions.