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Store Promotions

Check this page often for special offers and events from The Shops at Colonial Williamsburg.

25% Off Home Sale

Beautify your home during our home sale! No code is needed to save - simply add products from the below categories to your shopping cart and the discount is automatically applied at checkout. Discount taken at the register in stores.*

Brass Pineapple Wall Hooks

*Offer applies to in-stock merchandise in the following categories only: Bedding, Home Decorating, Kitchen & Tabletop, Lighting, Reproduction Fabric, and Wall Art. Cannot be applied to past or future purchases. Cannot be combined with other offers or discounts. Excludes sale/clearance merchandise appearing in the above categories. Product selection may vary in stores. Other exclusions may apply. This offer is valid 12 am EST, Sunday, Oct 19 - 11:59 pm EST, Sunday, Nov 1.


50% Off Furniture

Save an additional 10% off our everyday low price on furniture for a total of 50% off the original price*! No code is needed to save - simply add accent furniture to your shopping cart and the discount is automatically applied at checkout.

Shopping the sale in person? Visit Williamsburg at Home in Merchants Square to shop the sale. Custom made furniture is also available - contact our furniture experts to start your project today.

*No code is needed - simply add products from this category to your cart to see the discount. Discount in cart reflects an additional 18% off the already 40% off sale price for a total of 50% off MSRP. Cannot be applied to past or future purchases. Cannot be combined with other offers or discounts. Other exclusions may apply. This offer is valid 12 am EST, Thursday, Oct 1 - 11:59 pm EST, Sunday, Nov 1.


Up to 40% Off Small Bar Soaps

Enjoy everyday savings on our popular Colonial Williamsburg small bar soaps! Save 20% on orders of 5-7 bars ($3.99/bar) and 40% on orders of 8 bars or more ($2.99/bar)*. No code is needed - simply add qualifying soaps to your cart and the discount will automatically apply when the quantity threshold has been reached. Discount taken at the register in stores.

*Offer applies to in-stock merchandise only. Does not include other sizes and brands of soap. Does not apply to past or future purchases. Cannot be combined with other offers or discounts. Other restrictions may apply.


$3 Off The Story

Image of the book cover for


We're celebrating the latest release from Colonial Williamsburg publications with an introductory offer! Save $3 off Colonial Williamsburg: The Story. No code is needed to save - the discount is applied at checkout online and at registers in stores. Cannot be combined with other offers or discounts.

25% Off Haunted Tees

Image of Haunted Williamsburg and Ghost Walk Junior t-shirts. The shirts are black and the logos are white skulls with wings, based on an 18th century memento mori engraving in our collections.


Now through October 31, Haunted Williamsburg and Ghost Walk Junior t-shirts are 25% off. No code is needed to save - the discount is applied at checkout online and at registers in stores. While supplies last. Cannot be combined with other offers or discounts.


Free Shipping on Orders $59+

The Free Shipping on Orders $59 or More offer is valid on orders shipping to addresses in the lower 48 contiguous United States, District of Columbia, and APO/FPO only. The order threshold applies to sub-totals after discounts have been applied. Exclusions include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, ginger cakes, furniture, lamps, large lanterns, over-sized wreaths and florals, and other large/fragile items. Other exclusions may apply. Valid on purchases at Shop.ColonialWilliamsburg.com only 12 AM EST, Monday, Aug 24 through 11:59 pm EST, Sunday, Dec 20.

Sale & Clearance

Grafting Whimsy Irish Coffee Mugs

Save BIG on clearance items all year long! Products include seasonal items and discontinued products, and the selection changes frequently. Once these items sell out they won't be back! Please note: All sales are final on clearance items - no returns.


PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.

The Shops at Colonial Williamsburg retail stores are located in the historic area of Colonial Williamsburg, Merchants Square (adjacent to the historic area), gift shops at the Williamsburg Lodge and Museum, the Visitor Center, and online at Shop.ColonialWilliamsburg.com.  Learn more about our stores, check hours, and get directions.