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Store Promotions & Events

Check this page often for special offers and events from The Shops at Colonial Williamsburg.

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25% Off Spring & Summer Garden Sale*

Stock up for next season during our Spring & Summer Garden Sale! This offer is valid online and at Brick & Vine store in Merchants Square, September 10-26.

*The 25% Off Spring & Summer Garden Sale applies to select spring and summer seasonal items only. No code is needed to shop the sale - simply add products from the Spring & Summer category of our website to your shopping cart and the 25% off is automatically applied at checkout. Discount taken at the register in stores. Cannot be combined with other offers or discounts. Does not apply to past or future purchases. Product selection may vary by location. Other exclusions may apply. Valid 12 AM, Friday, September 10 - 11:59 PM, Sunday, September 26.


Free Shipping on Orders $76+

Free Shipping on Orders $76+*

*The Free Shipping on Orders $76+ offer is valid on online orders only and applies to shipping locations in the lower 48 contiguous United States, District of Columbia, and APO/FPO/DPO only. No code is needed - simply meet the requirements to receive free shipping and the option will display in your cart at checkout.

Exclusions to this offer include any item with a flat rate shipping fee applied, including but not limited to root beer, ginger ale, ginger beer, ginger cakes, furniture, lamps, large lanterns, over-sized wreaths and florals, and other large or fragile items.

The order threshold applies to sub-totals AFTER DISCOUNTS HAVE BEEN APPLIED. Items excluded from the free shipping offer do not count toward the $76 order threshold. Does not apply to past or future purchases. Other restrictions may apply.

This offer is valid from 12 am EST, Monday, January 4 through 11:59 pm EST, Sunday, December 26, 2021.


Historic Area Auctions

Take part in an exciting auction! Bid on selected items from Colonial Williamsburg stores as well as exclusive items not available elsewhere. The assortment changes for each auction. Listen for the auction bell and head over to the auction stage in Market Square along Duke of Gloucester Street

Upcoming auctions in September:

Friday, September 24 - 12:00 - 1:30 pm

Saturday, September 25 - 1:30 - 4:30 pm

Additional auctions are scheduled throughout the fall and holiday season.


Up to 40% Off Small Bar Soaps Every Day*

Enjoy everyday savings on our popular Colonial Williamsburg small bar soaps! Save 20% on orders of 5-7 bars ($3.99/bar) and 40% on orders of 8 bars or more ($2.99/bar)*. No code is needed - simply add qualifying soaps to your cart and the discount will automatically apply when the quantity threshold has been reached. Discount taken at the register in stores.

*Offer applies to in-stock merchandise only. Does not include other sizes and brands of soap. Does not apply to past or future purchases. Cannot be combined with other offers or discounts. Other restrictions may apply.

25% Off Face Coverings*

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Save 25% on face coverings in stores and online! No code is needed to save - the discount is automatically applied at checkout or at the register in stores.

*This offer applies to all styles of face coverings. This offer is valid until supplies run out. Cannot be combined with other offers or discounts. Due to the nature of this item, face coverings cannot be returned - all sales final. Selection may vary by location.


Save on Bulk Purchases of Ginger Ale & Root Beer Every Day*

The famous ginger ale and root beer served at our historic taverns is made exclusively for us in Virginia using historically-inspired recipes. Purchase these refreshments online and in our shops and enjoy quantity discounts when you buy twelve or more bottles. Buy 12-23 bottles and save 20 cents per bottle. Buy 24 or more bottles and save 45 cents per bottle.

*Offer applies to in-stock merchandise only. Does not apply to past or future purchases. Does not include tax or shipping. Cannot be combined with other offers or discounts. Other restrictions may apply.

Save BIG on Last Chance Clearance Merchandise*

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Looking for a great deal on Colonial Williamsburg products? Don't miss our Last Chance clearance category where you'll find a bargain every day!

*All sales are final on clearance merchandise - no returns. Cannot be combined with other offers or discounts. Other restrictions may apply.


PLEASE NOTE: Discounts are only valid on products purchased within the promotion time frames stated above.

The Shops at Colonial Williamsburg retail stores are located in the historic area of Colonial Williamsburg, Merchants Square (adjacent to the historic area), gift shops at the Williamsburg Lodge and Museum, the Visitor Center, and online at Shop.ColonialWilliamsburg.com.  Learn more about our stores, check hours, and get directions.